Experts have dubbed video one of the most important developments in the marketing world, and it’s not going anywhere anytime soon. Video is no longer an up-and-coming content marketing trend—it’s an integral part of many companies’ marketing plans.
In other words, video waltzed through the content marketing door, took its shoes off, and got comfortable.
And it’s effective, too – including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. A video is a powerful tool for reaching and engaging your target audience.
In this post, we’ll take a look at things your video marketing strategy should include in taking your efforts to the next level.
1. Create a Posting Schedule
Viewers expect regular content updates, so it’s important to think of your videos in terms of campaigns instead of posting videos at random. Think of stories that you can tell and break them into multiple parts, posting a new update each week.
After you’ve established the content of your videos, create a publishing schedule. Establishing and maintaining a consistent posting schedule will encourage your audience to come back for more videos. You can also space your videos out over time and use them to lead viewers up to a big product launch or exciting announcement.
Continue to implement new campaigns according to your posting schedule to keep your audience engaged in your content. This will also help to establish your business as a leader in your industry if you post consistent, helpful video content.
2. Tell Your Stories
If you’re like me, you love good stories—stories that reel you in and keep you on the edge of your seat.
Incorporating stories into your video content is a great way to improve viewer engagement. Rather than simply introducing your company, your mission, and your products, look for ways to tell stories with your videos. How does your company impact your clients? Are you making a difference in the community? Develop your story, and use videos to share it with your audience.
3. Optimize Videos With SEO Stagery
Did you know that Google indexes YouTube videos? So when someone searches for your brand and a particular phrase, you have the opportunity to show up multiple times in the same search.
To optimize your videos, you can include keywords in your video descriptions. And you can add shortened links with calls to action that encourage people to visit your website or a landing page with a special offer.
You can also take advantage of YouTube’s tagging feature, which determines the relevance of your videos and groups similar videos together. This will help your video appear as a “related video” when viewers watch similar content.
4. Don’t forget calls to action
Don’t forget to include calls to action in your videos. If you want someone to visit your website or follow you on social media, let them know.
If someone is speaking in the video, they can easily instruct viewers to take the desired action. You can also include text in your videos that links to your website and encourages viewers to check it out for more information.
Customers might enjoy your video, but if they have no idea what to do after they watch it, you may be pouring time and money down the drain. Adding a call to action is simple, and can spark conversions that may never have otherwise happened.
